To all my activist, patient, caregiver, and professional friends, this is something worth a little more than four minutes of your time.
I'll leave it to you to take from this what you will, but I can say that to me, a patient, it said "SOMEONE out there has their priorities in order, and is trying to teach that to everyone else", and that's extremely comforting.
If you're up to it, leave a comment on this post with your reactions! I'd love to see what a little crowdsourcing could accomplish with this striking kickoff.